Sears Holdings Securitizes Its Brand Names

According to a story in Business Week magazine, there is more evidence that Eddie Lampert’s Sears Holdings (SHLD) is a lot more than just a company that has supposedly lost its relevance in consumer retailing. A move to securitize the Kenmore, Craftsman, and Diehard brands for $1.8 billion shows just how creative Lampert and Co. are at creating value for shareholders, or in this case, the potential for future value creation. Read about how they could monetize the Sears Holdings brands.

Full Disclosure: Long shares of Sears Holdings at the time of writing